Growing is the natural order of all living things, including businesses. If something is not growing, it's by default declining or even dying. Besides, if you aren't continually growing your company, odds are one of your savvy competitors is! As an owner, your challenge is to keep your business vibrant and growing at all times...even in challenging economic times. Have the right mindset, marketing, and dare to go for growth!
Start by making no excuses. Even with a tougher economy, you should still be intelligently marketing and growing your business. While you should conserve cash in your company anyway you possibly can at this time, you should not scale back effective and profitable marketing...emphasis is on effective and profitable. As long as your average profit-per-sale is higher than your average cost-per-sale, keep your marketing machine cranked up. Effective marketing pays for itself! However, many owners are forgetting this wisdom and caving in to their irrational fears. They are running their businesses based on fear instead of based of data.
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