Have you ever considered yourself having any unique qualities? What are they? What makes them unique? What about your business, is it unique?
Most people would say that they don’t have any unique qualities. But business owners should think twice. Most business owners are unique but they may not know it and certainly not know why they are unique.
There are 4 simple questions that will help you better understand how and why you are unique. These same questions will also help you grow your business. They are:
• Why do current clients/customers continue to do business with me?
• Why do new clients choose to do business with me?
• Why do referral sources refer clients to me?
• What would friends/loved ones say are my natural talents/gifts?
Asking you these questions is only the first step. The second step (and most important) is to ask your current clients and customers. Ask them to be very honest with you. Make it worth their while to answer these simple, but very essential questions for your business.
There are also several questions for you to answer yourself. They will not only help you as an individual but will also help the business as well. They are:
• What gives me the greatest results with the least amount of time and effort?
• What activities do I do effortlessly, that energizes me, and produces extraordinary results?
• What vital few things produce 80% of my results?
Taking the time to ask your clients and customers and yourself these simple questions will make a tremendous difference in how you approach your business.
If you don’t know the answers to these questions, then you are probably not operating your business at its greatest potential.
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