Do You Know Your Unique Qualities?

Have you ever considered yourself having any unique qualities? What are they? What makes them unique? What about your business, is it unique?

Most people would say that they don’t have any unique qualities. But business owners should think twice. Most business owners are unique but they may not know it and certainly not know why they are unique.

There are 4 simple questions that will help you better understand how and why you are unique. These same questions will also help you grow your business. They are:

• Why do current clients/customers continue to do business with me?

• Why do new clients choose to do business with me?

• Why do referral sources refer clients to me?

• What would friends/loved ones say are my natural talents/gifts?

Asking you these questions is only the first step. The second step (and most important) is to ask your current clients and customers. Ask them to be very honest with you. Make it worth their while to answer these simple, but very essential questions for your business.

There are also several questions for you to answer yourself. They will not only help you as an individual but will also help the business as well. They are:

• What gives me the greatest results with the least amount of time and effort?

• What activities do I do effortlessly, that energizes me, and produces extraordinary results?

• What vital few things produce 80% of my results?

Taking the time to ask your clients and customers and yourself these simple questions will make a tremendous difference in how you approach your business.

If you don’t know the answers to these questions, then you are probably not operating your business at its greatest potential.

Is This The Type Of Results You Are Looking For?

As a business owner, is this the type of results you are looking for? Would you accept this from your team?

What does this graph indicate? Lower sales? Plummeting profits? No matter what it is, it looks scary, doesn’t it?

But without any type of indication of what is being measured and what the timeline is, it’s an assumption at this point that the results are awful. There just isn’t enough data to tell us much except whatever is being measured is sure heading south quickly.

Have you ever made a New Year’s resolution? Lose weight, spend more time with the kids, quit smoking, or get organized? I’m sure we all have at some point in time. What were your results? Did you achieve what you wanted? Making a New Year’s resolution is nothing more than establishing a personal goal. It more commonly involves stopping something that we are doing or includes starting something that we aren’t.

In the business world, we commonly utilize the S.M.A.R.T. method for establishing goals. S.M.A.R.T. stands for:

Specific — stated in clear, objective terms

Measurable — the results of the objective can be measured

Achievable — the goal is in your realm of responsibility and control

Results-Oriented — the goal should define the specific results to be achieved

Time-Bound — specific time-frame information or target deadlines are included


You should establish personal goals in your career as well. In fact, both your personal goals and career goals should be supportive of each other. Establishing and achieving both personal and career goals can generate a synergistic effect. Achieving one of your goals should get you closer to achieving another one. For example, stating that you want to get more organized at work and work fewer hours should support your personal goal of spending more time with your family and friends.

Similar to the S.M.A.R.T. method above, before you establish personal goals, you must be sure of a few things. It’s important to evaluate your goals before you commit. There are several questions that you should ask first:

Can I actually control it?

Do I really want it?

How much time will it take?

How will it impact others?

How will I measure my success?


The answers to these questions are critical if you intend to be successful with your goals. These questions are your foundation to helping you become victorious. Make sure you understand why these questions are so important.

OK, the chart above is actually one of my goals from the first of the year. I set out to lose weight and get back in shape this year. This graph shows my progress. I lost over 40 pounds from January 1st to June 30th. I feel tremendous and I have so much more energy. I am running 3.5 miles three times per week now and love every minute of it.

It just goes to show you, if you want something bad enough and you make it a goal, it can happen.  This is definitely the results I was looking for!