Now That The "Big Game" has Come and Gone, What's Next?

Today marks the 60th day since Super Bowl XLV came and vanished in North Texas. It was a very interesting week. Thousands of visitors crept into our area at the same time we experienced some of the worst winter weather we have seen in years. Two winter storms, back to back, all but crippled the entire area during Super Bowl week. But still, after all of that, six major cities involved with the big game boasted an increase from sales tax revenues for the month of February. Fort Worth, which played host to the Pittsburgh Steelers during that week, collected $6.9 million in sales tax revenue, a 4 percent increase over the same month last year. Many small business also have reported that they experienced a much larger than normal increase in sales during the same time period. Considering all that occurred during the “super week” turned out to be a very positive experience for many.

For many business owners in the Dallas-Fort Worth area, the events leading up to and surrounding the 2011 Super Bowl created an influx of sales and revenue during the fourth quarter of 2010 and the first quarter of 2011. But for these owners, just as it was for the Packers and Steelers, it takes four quarters to come out on top.

Now that the Big Game has come and gone, business owners must begin to develop a strategy for the remainder of 2011. A strong first quarter can get a business moving in the right direction, but without a strategic business plan, owners can start to lose focus, miss opportunities, adopt bad habits, get in comfort zones and make excuses. All of which will negatively impact the owner’s business.

The Growth Coach of Fort Worth is developing a game plan for business owners to succeed and grow their businesses for the full four quarters by focusing on:

• Leveraging marketing
• Keep customers and attracting new ones
• Increasing the average transaction size
• Increasing the frequency of purchase
• Saying ‘no’ to bad business prospects

Increased sales and revenue in the first quarter look great on paper, but like the Super Bowl, businesses are judged by the culmination of four quarters.

If you would be interested in learning more how a “coach” can help you improve your game plan, give The Growth Coach of Fort Worth a call.